Exploro Labs - Privacy Policy


Exploro Labs Ltd is a company registered in England and Wales (company number 11175557) with registered office at Kemp House, 160 City Road, London, United Kingdom, EC1V 2NX.

When you use our services, you’ll be required to share some information with us. We want to be upfront about the information we collect, how we use it, who we share it with and the choices we give you to control, access and update your information. For the purposes of data protection legislation, we are the data controller of your personal information. We are registered with the Information Commissioners Office in the UK with reference number ZA491456.

Please read this privacy policy carefully.

Questions, comments and requests regarding this privacy policy are welcomed and should be emailed to us at: privacy@explorolabs.com.



When you download our application Mandarin Spark (the Platform), a universally unique identifier (UUID) will be assigned to your personal device upon installation. This will include device information such as the model of your device and your IP address. Your IP address is personally identifiable information. The UUID is crucial to the Platform’s functionality and is used to track test results and the Platform’s usage analytics. This data is personally identifiable information, but we anonymise it so that we will never be able to identify you with it. For more information on non-identifiable information please see the section titled ‘Non-Identifiable Information’ below.

When you install the Platform, you will be given the option to create an account. If you do create an account, you will be required to submit certain personal information to us in accordance with this privacy policy. If you do not create an account with us, we will never have access to your personal information unless you contact us and voluntarily provide it.


Contact information: when you register for an account with us, we collect your name, age, email address and gender.

Billing information: we provide limited content free of charge. If you decide to make an in-app purchase to unlock more content, the Platform will re-direct you to the Apple App Store billing system where you will be required to provide billing details including your name, address, email address and financial information corresponding to your selected method of payment (e.g. a credit card number and expiration date or a bank account number). All information entered through your device is encrypted and Apple does not store or have access to the original card number that you add to Apple App Store. For more information, please see https://support.Apple.com/en-gb/HT203027.

Account settings: you can set various preferences and personal details on pages like your account settings page. For example, you can create a study profile which will allow us to provide relevant content to you.


We process personal information about you:

Category of personal data Purpose for processing Legal basis under the GDPR
Contact details To enable you to register for an account with us and to personalise our service to you (e.g. through personal greetings etc). Fulfilment of a contract. Legitimate interests
Billing information To bill you for our services Fulfilment of a contract
Account settings To enable you to personalise your profile and to set preferences. For example, this will enable us to tailor the content to meet your abilities and preferences. Legitimate interests


We will obtain information about you from third parties such as Google to support and enhance the Platform and the user experience. The information obtained in this way will be non-personally identifiable information, such as your UUID and will be used to provide you with advertisements and content tailored to meet your preferences.

The Platform implements a specific opt-in to personalised adverts. If you want to change these settings, you can do so by following the in-app instructions. Please note that opting out does not prevent the display of advertisements to you – they just won’t be based on topics that you like or your demographic. Instead, they’ll be based on factors such as your general location.

We use Google Analytics, a web analytics tool that helps us to understand how users engage with the Platform. It provides us with information relating to the number of users in the Platform, their characteristics and where they come from and it enables us to measure what actions users are taking. The information collected through analytics tools will always be anonymised and will never contain information that can be used to identify you.

We use this information to understand users’ behaviour and to make improvements to the Platform. For more information on who were share your data with, please see our section below on sharing and transferring your personal information.


We enter into confidentiality and data processing terms with our partners to ensure they comply with high levels of confidentiality and best practice in privacy and security standards and we regularly review these standards and practices. We currently share information with the following third parties:

For more information relating to how Google uses your personal data, please visit www.google.com/policies/privacy/partners/.

For more information relating to how RevenueCat uses your personal data, please visit https://www.revenuecat.com/privacy/.

We also have to share information or data in order to:

Your personal information may be stored and processed in any country where we engage service providers, including outside the EEA. For example, Google has data servers located in the USA where your information may be stored.

Whilst the USA will have data protection rules that differ from the EEA, we will take measures to ensure that any such transfers comply with applicable data protection laws and that your personal information remains protected to the standards described in this privacy policy.


We will hold on to your information for as long as is needed to be able to provide the services to you. Thereafter, we will keep your personal information for as long as it is necessary:

If you hold an account with us, we will retain your personal information until your account is deleted, after which point we will retain anonymous data collected through analytics tools as aggregated data. We do this to enable us to continue improving our services for our users. If you do not hold an account with us, we will retain anonymous data in the same way.

We will not retain your personal information for longer than necessary for the purposes set out in this privacy policy. When it is no longer necessary to retain your personal information, we will delete or anonymise it.


We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.


Our Platform is not intended for use by any person under the age of 18.


Under the General Data Protection Regulation, you have a number of important rights available to you for free. In summary, those include rights to:

For further information on each of these rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of these rights, please:


We hope that we can resolve any query or concern you raise about our use of your information. If you are not happy with how we manage your personal information, you have the right to lodge a complaint with a supervisory authority. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/.


This privacy policy was published on 1st March 2019 and last updated on 26th July 2019. Any changes we make to this privacy policy will be posted on this page.


Please contact us if you have any questions about this privacy policy or the information we hold about you. If you wish to contact us please send an email to privacy@explorolabs.com.